Refresh vs. Redesign: Which Do You Need for Your Website?

Refresh vs. Redesign : In life, we often feel the need for change. Whether it’s small changes in physical appearances, such as different hair color, or some major adjustments, such as a change in life habits, changes almost always bring good things with them.

Believe it or not, the same can be said of websites. Although they exist only in digital form, they are tools that are in contact with people. We perceive them as we perceive people—some are attractive to us, some seem boring, and some are difficult for us to cope with.

Great advancements have taken place and continue to happen in the thirty-one years since the first website was created. 

Therefore, today we will help you understand what your website really needs—a refreshment or a redesign—and how you can profit from it. But first of all, let’s raise two important questions…

That is why occasional website design and interface revisions are not unexpected. However, there is a big difference between refreshing and redesigning a website. Although the boundary between the two is thin, two things completely separate them: structure and functionality.

And since you are already reading this text, we believe you are looking for a change! The most important part is determining whether or not your website needs a total overhaul or simply a fresh coat of paint. This is the job of the best UX design firms. Experts are here to fulfill all your visions and ideas directed toward change.

Therefore, today we will help you understand what your website really needs—a refreshment or a redesign—and how you can profit from it. But first of all, let’s raise two important questions…

Refresh vs. Redesign: Which Do You Need for Your Website?
Photo by Arnel Hasanovic on unsplash

What Does Refreshing Your Website Mean?

A refresh is any update that doesn’t change your site’s overall structure. 

For example, you have probably noticed that Google changes its logo from time to time, especially when a big celebration is taking place. But its essential functionality – the search engine itself – still works exactly the same.

You might breathe new life into your website by updating your branding colors and graphics, but be consistent with your content. Your navigation menu, existing pages, and blog posts stay just as they are, with the same hierarchy.

You can look at it as changing the color of your bicycle. It may be more vibrant now, but the way you’re using it remains the same. Or even just getting a haircut – you’re the same person, but with a different hairstyle! 

It’s possible to freshen a website with a simple change of typeface, but it might need a complete revamp of the color palette for your organization. You may either make all of the changes at once, or one at a time, to see how each modification affects the website’s SEO.

Designers may make one or two tiny modifications every week over a longer period of time as part of an ongoing website refresh effort. 

For many website owners, it’s easier to keep their sites up to date over the course of months or years.

Read More : How to engineer superior websites that drive conversions

Reasons To Refresh Your Website

  • Company rebranding

For instance, your company has decided to go with a completely new logo. Since people online recognize you by it, it’s necessary to refresh your website around it. 

There is no need to completely change your website unless other brand assets, like the color palette or fonts, are changed.

  • Search Engine Optimization

Google’s algorithms have developed so much and it’s becoming increasingly hard to keep up. So, if you are planning to redesign your whole structure with every update, that wouldn’t be the best idea.

However, it is good to keep up with the latest SEO best practices in order to improve your search engine rankings. Having an eye on your content optimization is a smart idea.

  • Better user experience

Simple improvements to your website that will assist your visitors in swiftly and simply browsing it include promoting relevant material, making minor adjustments to menus, and adding search filters to the information you publish.

  • Additions to your company’s operations

Maybe some new people in your organization should be introduced, or you have developed a fresh newsletter that visitors should subscribe to. 

Or, if you have added a picture gallery that helps people better understand your work, it is definitely something to be proud of and refreshing for your online presence.

Refresh vs. Redesign: Which Do You Need for Your Website?
Photo by Scott Graham on Unsplash

Okay, But What Is Website Redesign Then?

Redesigning a website is akin to rewriting the software that powers Google’s search engine from the ground up. 

If you’re doing a redesign, you may have to change your content management system or transition to a responsive design from a static one. This makes a redesign more complex and time-consuming, and it may even require custom website redesign services in order to keep it updated.

Unlike a refresh, a website redesign is a whole new endeavor. 

As with a brand-new website, a redesign begins with user research and discovery sessions, progresses through the whole web design and production process, and concludes with a launch.

It’s possible, though, to remodel your website by building a new skin or theme for your present CMS. It’s possible that a new color scheme and a new design layout may be required.

You Should Think About Redesigning Your Website If…

  • Your site is slow

The most common reason companies have to revamp their sites is poor responsiveness. 

As per Google’s research, if your site takes up to 10 seconds to load, the probability of a mobile site visitor bouncing increases by 123%.

  • The technology used is out of fashion

If your website doesn’t represent your current business strategy or identity in a modern fashion, you’re doomed. 

Google’s new mobile-first approach might punish websites that don’t offer a responsive mobile experience.

Even the smallest tweaks may greatly improve your site’s speed and how satisfied your customers are with the design of your site.

  • Your company is going through a full rebrand

A comprehensive website overhaul is needed when you rebrand, whether it’s a merger or an acquisition. Or you simply want a makeover for your organization!

Redesigning a company’s visual identity, including its logo, colors, typography, and other design elements, as well as its corporate narrative, media, and user experience, are all part of the rebranding process.

  • A new digital strategy is being incorporated

A company’s digital strategy is hugely dependent on the content being placed on the website

and social media. 

Changes to your site’s content strategy and design may need a fresh approach in order to follow up with content marketing, advertising, and SEO strategies.

Before Making Any Changes, Ask Yourself

In case you are still unsure whether your website needs a refresher or a complete revamp, you can ask some useful questions and base your decision upon the answers. Here are some of them:

  • Do you need to improve your online presence?
  • Is your website traffic good, and could it be better?
  • Does your site function properly and react quickly?
  • Is your CMS intuitive enough and easy to use?
  • What is the maximum amount of money you can invest right now?

Cost-Effectiveness Is An Important Element Of Planning

Think of it this way: your wooden windows are still functioning well, but your new sofa would look better with another shade of brown. So which would be less expensive, buying new windows or refurbishing them?

Changing the colors of your website or the fonts is typically a simple and affordable process. However, making the switch to a new content management system may require a significant amount of time, money, and effort.

When your visitors are having a hard time signing up for your email list, it might be as simple as updating your visuals or adding a popup subscription box. 

You can’t speed up your website by adding new visuals, but you can do it by redesigning it and making it more user-friendly.

Consider using a refresh strategy in order to boost traffic to your website or just renew your brand. A redesign is the best option if you’re looking for a more responsive design or want to modify the structure of your website.

Either way you go, this investment is good to make because first impressions are everything!

Planning Ahead Will Help You. A lot.

Improving your online presence may be made more fun by redesigning or even just renewing your website. 

In order to properly represent your company’s image, your website may need to go through several iterations, as it resembles a constant work in progress.

How many times have you regretted a change you’ve made in your life? How much did it cost you? You’ve probably learned to think ahead next time you decide to transform some things around you.

But as any change would not be against you, first of all, it is very important to think about what your goal is. Following the tips provided today will help you grasp what simple (or more complicated) alterations can bring to your business. 

But in case you’re still unsure, seek help from web designers.

Not only will they determine what kind of action is needed for your site, but they can also create a whole rollout, giving you a realistic timeframe and a rough budget estimate. It is up to you then to decide if you are ready to take another step further.

Either way, you go, we hope you are now able to better understand what kind of benefits both of these strategies can have!

Authors bio:

Victor Baldin is a digital marketing specialist, currently working as a freelancer and at Digital Strategy One. Love to explore the newest web trends, tech, and marketing tools.

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